Industry thoughts from the team
SaturnFive Consulting Announces New Leadership for Canadian Business Hub
Vancouver, BC, 20 September 2024 — SaturnFive Consulting is pleased to announce the appointment of Crystal Stus as Associate Director, leading its Vancouver-based business consultancy. With over 15 years of experience in marketing, Crystal has established herself as a brand ambassador and dynamic leader, known for delivering exceptional go-to-market strategies and innovative marketing programs across Canadian markets.
All Change – Preparing For a New Business Environment Amid A New Political Landscape
As elections reshape the political landscape in the UK, Europe, and soon the U.S., businesses must prepare for a transformed environment. These political shifts bring inevitable changes to the fiscal regime, but it’s the broader social and economic dynamics that will significantly impact business operations. Understanding these changes and their effects on your organisation is crucial for strategic planning and long-term success.
Course Correction? The Importance of Regular Brand Reviews
In today’s dynamic market, maintaining a robust brand is not merely a one-time exercise but a continuous journey. Brands are about building value, serving as the north star that guides an organisation’s vision, helping customers find and understand its product and service offerings, and aligning the company’s operations towards a common value proposition. Regularly reviewing your brand is crucial for sustaining this alignment and ensuring your brand remains relevant, resonant, and competitive.
New Associate appointment builds European presence for SaturnFive
Joslyn Adcock has joined SaturnFive Consulting as Associate Director – Brand & Marketing Strategy. Based in Munich, Germany, Joslyn is an accomplished and customer-centric marketeer who is passionate about helping clients build their business. She brings 30 years’ experience in marketing, business development, category management, and client facing roles, with a focus on developing the strategy from the true heart of the business.
Navigating the Storm of Technological Disruption
In a recent engagement on LinkedIn, I stumbled upon a post discussing the pivotal speech delivered by the then CEO of Nokia. The insights shared raised concerns about the challenges companies face when grappling with technologically led change. The post, from Emmanuel Ngomane*, prompted a deeper reflection on the intricate issues surrounding industry disruption.
Balance The Core Of Successful Strategy Implementation
Finding balance in executing a business strategy is akin to walking a tightrope. It’s a delicate act that requires precision, agility, and a keen sense of awareness. All too often in these polarised days, balance can be difficult to find. Here’s a closer look at why balance is pivotal in executing a business strategy.
China Crisis
Like the fabled Hydra from Greek mythology, the automotive sector faces a multitude of challenges as it transitions to the wider mobility industry. Which challenge in what sequence? is the key strategic puzzle for OEMs to solve to ensure they have sufficient bandwidth to prosper going forward.
The One Percent Strategy
What organisations can learn from sport’s application of an approach to performance improvement.
Senior Marketer joins SaturnFive to strengthen consulting capacity for transformation services
Natalie Spearing has joined SaturnFive as Associate Partnerships Director to build the firm’s strategic marketing capacity and support its UK growth aspirations. With organisations navigating dynamic markets and ever-changing economic conditions, more clients are seeking external support to manage transformational change to meet these challenges.
Getting the marketing organisation’ future-fit’
Rapid changes in the business environment and customer behaviour are forcing reappraisal of the role and responsibilities of the marketing function, which has major implications for business operating models.
Fluidity – the secret sauce that enables marketing innovation
Marketing innovation has become a key priority for the forward-thinking, 21st century business. However, it is not all about acquisition strategy with customer experience a major differentiator for brands.
Data – the fuel of digital transformation
An aligned data strategy is key to maximising the potential of digital transformation, but it often overlooked in the rush to adopt the latest technology.
SaturnFive International Director receives Doctorate from Drexel University
We are delighted to report that Nathan E. Browne, SaturnFive’s Regional Director for Africa & Middle East, graduated on June 15th, 2023 with the degree of Doctor of Business Administration.
SaturnFive founder joins CIM judging panel for the 2023 Global Marketing Excellence Awards
SaturnFive’s Founder and CEO, Neil Burrows, will join the judging panel for the 2023 Global Marketing Excellence Awards organised by the Chartered Institute of Marketing.
Stay tuned
Business agility is built on the ability to respond and adapt quickly. Fiona Silver looks at the importance of customer insight in building strategy and plans in rapidly changing times.
Story, Stack and Culture
Continuing our series on the role of the CMO and the part it should play in creating a future-fit organisation, we look at the bigger picture. Much of the conversation around the future of the CMO role is centred around the expanding digitalisation of marketing and there’s no doubt that technology enables a quicker, deeper, smarter, more effective and in some cases more innovative deployment of a marketer’s wares.
Whitepapers
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