Industry thoughts from the team

New Associate appointment builds European presence for SaturnFive

New Associate appointment builds European presence for SaturnFive

Joslyn Adcock has joined SaturnFive Consulting as Associate Director – Brand & Marketing Strategy. Based in Munich, Germany, Joslyn is an accomplished and customer-centric marketeer who is passionate about helping clients build their business. She brings 30 years’ experience in marketing, business development, category management, and client facing roles, with a focus on developing the strategy from the true heart of the business.

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Navigating the Storm of Technological Disruption

Navigating the Storm of Technological Disruption

In a recent engagement on LinkedIn, I stumbled upon a post discussing the pivotal speech delivered by the then CEO of Nokia. The insights shared raised concerns about the challenges companies face when grappling with technologically led change. The post, from Emmanuel Ngomane*, prompted a deeper reflection on the intricate issues surrounding industry disruption.

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Balance The Core Of Successful Strategy Implementation

Balance The Core Of Successful Strategy Implementation

Finding balance in executing a business strategy is akin to walking a tightrope. It’s a delicate act that requires precision, agility, and a keen sense of awareness. All too often in these polarised days, balance can be difficult to find. Here’s a closer look at why balance is pivotal in executing a business strategy.

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China Crisis

China Crisis

Like the fabled Hydra from Greek mythology, the automotive sector faces a multitude of challenges as it transitions to the wider mobility industry. Which challenge in what sequence? is the key strategic puzzle for OEMs to solve to ensure they have sufficient bandwidth to prosper going forward.

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Stay tuned

Stay tuned

Business agility is built on the ability to respond and adapt quickly. Fiona Silver looks at the importance of customer insight in building strategy and plans in rapidly changing times.

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Story, Stack and Culture

Story, Stack and Culture

Continuing our series on the role of the CMO and the part it should play in creating a future-fit organisation, we look at the bigger picture.  Much of the conversation around the future of the CMO role is centred around the expanding digitalisation of marketing and there’s no doubt that technology enables a quicker, deeper, smarter, more effective and in some cases more innovative deployment of a marketer’s wares. 

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