by CarlaH | Sep 4, 2023 | Strategy
What organisations can learn from sport’s application of an approach to performance improvement With the Rugby World Cup about to start it is interesting to explore how sport has employed this highly effective approach to performance improvement. A lot of...
by CarlaH | Aug 4, 2023 | Company News
Natalie Spearing has joined SaturnFive as Associate Partnerships Director to build the firm’s strategic marketing capacity and support its UK growth aspirations. With organisations navigating dynamic markets and ever-changing economic conditions, more...
by CarlaH | Aug 4, 2023 | Growth
Rapid changes in the business environment and customer behaviour are forcing reappraisal of the role and responsibilities of the marketing function, which has major implications for business operating models. It’s another example of the accelerated changes...
by CarlaH | Aug 4, 2023 | Strategy
Marketing innovation has become a key priority for the forward-thinking, 21st century business. However, it is not all about acquisition strategy with customer experience a major differentiator for brands. As a result, the scope of the CMO continues to expand,...
by CarlaH | Jul 7, 2023 | Data
An aligned data strategy is key to maximising the potential of digital transformation, but it often overlooked in the rush to adopt the latest technology. We are travelling through a period of unprecedented change, often referred to as the Fourth Industrial...
