Getting the marketing organisation’ future-fit’

Getting the marketing organisation’ future-fit’

Rapid changes in the business environment and customer behaviour are forcing reappraisal of the role and responsibilities of the marketing function, which has major implications for business operating models. It’s another example of the accelerated changes...
Data – the fuel of digital transformation

Data – the fuel of digital transformation

An aligned data strategy is key to maximising the potential of digital transformation, but it often overlooked in the rush to adopt the latest technology. We are travelling through a period of unprecedented change, often referred to as the Fourth Industrial...