The Ethos of Minimum Viable Product (MVP)

The Ethos of Minimum Viable Product (MVP)

The ethos of MVP has quietly seeped into almost every corner of modern business, and not always with favourable outcomes. At the risk of upsetting some colleagues from my network in the tech and development field, here’s a view on the wider impact of Minimum Viable...
Brand Differentiation: The Forgotten Engine of Growth

Brand Differentiation: The Forgotten Engine of Growth

It’s surprising how often I see “me-too” brand strategies – across industries, across continents. Too many are built in collaborative workshops, full of buzzwords, shaped by consensus rather than conviction. The result? Brands that sound and look the same. And...