Plan for Successful Change with TRi

Plan for Successful Change with TRi

Every transformation journey starts with one pivotal question: ‘Are we ready for change?’ Transformation initiatives often come with significant investments, and the stakes are high. However, research from McKinsey shows that 70% of change projects fail to fully meet...
Course Correction? The Importance of Regular Brand Reviews

Course Correction? The Importance of Regular Brand Reviews

In today’s dynamic market, maintaining a robust brand is not merely a one-time exercise but a continuous journey. Brands are about building value, serving as the north star that guides an organisation’s vision, helping customers find and understand its product...