Brand Differentiation: The Forgotten Engine of Growth

Brand Differentiation: The Forgotten Engine of Growth

It’s surprising how often I see “me-too” brand strategies – across industries, across continents. Too many are built in collaborative workshops, full of buzzwords, shaped by consensus rather than conviction. The result? Brands that sound and look the same. And...
Plan for Successful Change with TRi

Plan for Successful Change with TRi

Every transformation journey starts with one pivotal question: ‘Are we ready for change?’ Transformation initiatives often come with significant investments, and the stakes are high. However, research from McKinsey shows that 70% of change projects fail to fully meet...